News & Online media (Lesson 8)

You now need to return to the exam paper and tackle both questions 3 & 4. For question 4, you should have a go at both theories but obviously in the exam, you will only choose one theory.


Question 3 is a bit trickier. The term 'non-profit' refers to ownership of the newspaper and producing it for politcal reasons rather than for business / proftable reasons.


However this is where you consider, through technology, other ways in which newspapers can generate income. YOU WILL NEED TO RESEARCH HERE!!


Consider things like 'paywalls' this is where you subscribe and pay for extra content online. also consider advertising on the website and on their social media sites.


Also consider membership schemes, sponsorship and other aspects such as The Guardian sells holidays and books through its travel magazine suppliment.


Again I can only say this so many times, look at these products and search for articles that will help you. Don't forget we have copies of the media studies book in the library, so take one out and use it.